Carl Deuker writes sports fiction. Now, even though these stories are in the traditional dense format, the subject matter is geared toward young athletes. Sometimes, the problem with reluctant readers has more to do with subject matter than anything else. Haven't you ever found books that you haven't wanted to read? I know I have, and these books can make for some decent out-of-school reading.
Check out his guest blog or his website. Tell him Moonlight, Lace and Mayhem sent you!